Brand and Identity Design
Aug 2018 - Dec 2018
UNESCO World Heritage Branding
I had the opportunity of taking a graduate level branding course to dive deep into the mechanics of creating a brand identity of a UNESCO World Heritage site. Curious to explore a country I've never been to, I chose Japan and the Shrines and Temples of Nikko, in the hopes of one day visiting the beautiful land of Japan!
The Design Challenge: To create and implement a full design system for a UNESCO World Heritage Site across all deliverables in order to keep the brand identity coherent throughout all mediums. Deliverables included: logo, brand and identity, business documents, a series of New Yorker ads, 3D site signage, an information booklet and website.
This project was done independently taking into account feedback from Professor Douglass Scott.
The Design Process
In creating this system, extensive research was conducted into the visual and cultural artifacts surrounding Nikko. I began by researching the environment of Nikko; the surrounding nature of the Temples, Japanese traditions and travelers reviews visiting Nikko. Through identifying key elements of the Pagoda Temples, I began sketching out similar shapes for the logomark and iterating through constructive feedback. The logotype was inspired by Japanese characters. The best time to visit Nikko is in the Spring when the beautiful Cherry Blossom peak in. This inspired my fifth element as the soft cherry blossom.
Through placing the logo and brand elements on different mediums such as business cards, letterheads and New Yorker advertisements, the logo and brand identity constantly evolved until cohesive through all different mediums.
The information sheet was particular challenging as it had many requirements: the logo, information about the site as well as all maps that showed the site in context. The color scheme and typography were kept consistent throughout the brand.
New Yorker Advertisements
New Yorker Ads were an integral part to the branding process as it showcased the logo and typography in context with imagery, that would best represent the environment of Nikko, Japan.
Physical dimensions of the booklet: letter, 22 pages, softcover
Binding method: Hand-sewn with waxed thread, coptic stitch, pages hand-cut
Typefaces: Libre Baskerville, Lato