CruiseWise is an online booking platform for cruise travel. The Flights, Cruises and Car Rentals team at TripAdvisor was tasked with designing a lander page for our partner website, CruiseWise. We initially started with four designers on the team, each designing their own unique versions, which was user tested online, and I re-designed the site based on user feedback.
Our little design team at TripAdvisor participated in "UX Games", where we were given a few hours to make our best designs and user test it, to see which design works best. We A/B tested designs against each other on usertesting.com, and A/B tested the winner to narrow down the final designs.